SO, this course is designed NOT to be too terribly "techy".

So we won't get bogged down in a lot of nerdy jargon.

That said, sometimes it does make sense to use an abbreviation or explain a term so everyone is on the same page.

Here are the most common terms and abbreviations we'll use in the course:

CITATION: a citation is when your business is mentioned on another website. We lean heavily on citations in the Hack Local Search strategy, but actually classify them by type and seek to where is See "Spaghetti", "Depth" and "Width".

CTA: Call To Action. Usually at the bottom of a page, or actually on a button. The call to action may be as simple as "learn more" or as direct as "buy for $297 now". The intent of the call to action is to steer the prospect to the next simple action that leads ultimately to a sale or series of sales.

Funnel: Short for Sales Funnel. A Sales Funnel is defined by identifying all the places in which a prospect has an opportunity to say "yes" or "no", then tracking those places to tweak the Funnel for ideal performance. It's difficult to break five figures per month in any business without optimizing your Sales Funnel. More about your Funnel later in the course.

GMB: Google My Business. Formerly Google+ Business page, also formerly Google Places. Your GMB listing is an integral part of your overall strategy to get on page one.

SERP: Search Engine Results Page. When you type in a search into Google, it serves up a SERP that includes ten "natural" results, plus a number of ad results. If Google thinks the search matches a known local business category it will also display three natural "Maps" listings plus "Maps" ads.

Spaghetti: This idea is unique to the Hack Local Search course. A SERP for a local business is served with a side of "spaghetti"... the natural results will include individual local business websites, but also a number of other kinds of well-known sites that catalog citations. The saying "throw spaghetti on the wall and see what sticks" relates to the fact that some citations have greater impact than others, and the best way to find out is to post as many as you can.

Width and Depth: In the Hack Local Search method, Width refers to how MANY citations you can post, while Depth refers to how deeply you can infuse 'Google juice' (relevance) into that citation by adding text and social proof. Both are necessary to get onto page one. Width potential is only limited by your imagination; the whole internet is your oyster. The only resource that has infinite Depth potential is your own website, preferably a mobile-friendly themed WordPress website.

For now, these terms and definitions are all you will need to have a working understanding of everything we'll do in Hack Local Search.

In case you ever have a problem any other kind of digital-marketing-speak, here's a handy translation guide:

https://www.geekpoweredstudios.com/digital-marketi...