Overview of Hack Local Search Course - What to Expect and When | Shoes

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Hack Local Search: Get Your Local Business on Page One of Google, FREE

Clarity and Direction: START HERE

WHY Do YOU Want to be on Page One of Google, Anyway? (0:32)
Overview of Hack Local Search Course - What to Expect and When
Alphabet Soup: USP, CTA, GMB and SERPs

Build Your FOUNDATION

BIG Idea #1: Don't Rank Your WEBSITE... Rank Your BUSINESS!
The 12 Kinds of Pictures YOUR Business Needs
How to Know Your Market, BETTER Than They Know Themselves
Keyword Research Made Easy
A "Placekeeper" Webpage - Your Virtual Business Card
Absolute Basics For Going Forward: Post Your Progress

Bonus Material: Image Consulting

Meet Christine Jerry
Christine's Tips about Local Search Marketing with IMAGES

Build Your AWARENESS

BIG Idea #2: Your Keyword is a NAME
The HLS Local Keyword Tool
Adding "Google Juice" to Your Images
The "Spaghetti Approach": The KInds of Places Your Content Lives Online
Now... Take a NAP!

Build Your AWARENESS, Pt. 2

Your Google My Business Listing
Your "Maps" Listing
Google Yourself: Where are you Coming In So Far? Post Your Progress

Bonus Material: Hotseats

What are HOTSEATS?
Jay Haynes Hotseat
Staci Lamb Hotseat

Build Your AUDIENCE

Shortcut to Page One: NAILING Your Business' Facebook Page!
"Circle of Awesomeness" - Getting Reviews (6:14)
First Signpost: 100 Likes

Build Your FOLLOWING

BIG Idea #3: Depth vs. Width
The ONE Place Online Where You Can Build Unlimited Depth
Design and Use a Content Calendar
Content Generation the Lazy Way
Customer Generated Content - The Even LAZIER Way

Bonus Material: How to Build a List

How to Make a Lead Magnet
How to Make a Landing Page

Build Your BUSINESS

Automation - Your New Best Friend
Capturing Leads: Lists, Groups, and Pixels, OH MY!
Reverse Engineering Your Funnel to Make Money At Will!

Bonus Material: Before you Go

The Shotgun/Laser Principle
Matermind Principle and The Rule of FIVE

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Overview of Hack Local Search Course - What to Expect and When

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